Beverage brand Pepsi announced its collaboration with Bollywood actor Salman Khan as brand ambassador in Bangladesh, says a press release.
As a youth centric brand, Pepsi has always had its finger on the pulse of changing times and trends and this summer, the brand, along with Salman Khan, is bringing to life the one word that defines the youth of today – SWAG, the release adds.
The Proti-Chumuk-e-Swag campaign was launched with a TVC featuring the actor, which shows him in his trademark confident and striking avatar.
Speaking about his appointment as brand ambassador and the TVC, Salman Khan said, ‘I am very happy to come on board as Pepsi’s brand ambassador in Bangladesh. The people of Bangladesh have shown me tremendous love over the years, and I am sure that they will continue to do so as I start this new journey with Pepsi.’